Sensing the Retail Store’s Pulse

Fresh from NRF2017, PJ Jakovljevic of TEC wrote a great article summarizing the momentum Reflexis Systems currently has in the market.  PJ specifically describes how the Reflexis partnership with Connors Group is a “step in the right direction” and will enhance their ability to compete.

Reflexis Overview

Founded in 2001, Reflexis is headquartered in Dedham, Massachusetts, and has offices in Atlanta, London, Düsseldorf, and Pune (India), with additional sales presence across cities in Europe and Latin America. Some of the company’s ~320 employees are stationed in their home offices in many other places.

The Reflexis retail store execution (operations) software platform started from store operations software solutions such as task management for corporate planners and store managers and retail store auditing for regional managers (the latter called StoreWalk). In 2009, the vendor expanded into the realm of labor operations software solutions such as time and attendance (T&A), workforce management (labor budgeting, forecasting, and scheduling), employee self-service, mobile apps, and analytics (see figure 1). These retail store execution capabilities aim to enable retailers to align store labor and activities with corporate goals and to institutionalize best-practice responses to near real-time exceptions and alerts.

More than 240 of global retailers in multiple vertical retail categories have reported significant improvements in store-level compliance with corporate strategies and increased revenue and profitability after implementing Reflexis solutions. These include grocery, quick service restaurant (QSR), convenience, specialty, big box, and apparel stores. In fact, Reflexis has an impressively high customer retention rate of 97% and high customer satisfaction ratings.

Figure 1. Reflexis retail execution platform
Figure 1. Reflexis retail execution platform

IoT-enabled StorePulse

Reflexis recently moved into the real-time retail store operations realm with StorePulse. This solution has since been adopted by major discount, grocery, consumer electronics, and drug/pharmacy chains. This is an IoT play where retailers can link their existing systems and devices to Reflexis to create automated best practice actions for store associates and store managers. This is based on metrics and exceptions from store supply chains, point-of-sale (POS) devices, store traffic counters, loss prevention, and various other retail systems (see figure 2).

For example, a major big box retailer is using the Reflexis StorePulse solution to greatly improve the efficiency of execution of the retailer’s in-store price matching promise to consumers (who typically come to showroom and then buy from the likes of Amazon). In this setup, store managers can approve the price reduction request by responding to a StorePulse alert with a simple “yes or no” click or finger push. Previously, store managers would have had to spend an inordinate amount of time shuffling papers or through computer screens to find info on the product whose price discount needed approval, which prevented them from doing more valuable stuff (imagine doing about 30 such approvals a day).

Check out the remainder of the article here.


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Chris Kelly, industry thought-leader and Director at Connors Group, leverages his deep experience both in retailing and consulting to craft innovative workforce management and store execution solutions for clients. He can be reached at [email protected]
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